I think every band dreams of being able to do this one day – at least for us it’s always been in the back of our minds and right now feels like the best time to do it. Whether or not it’s putting on your own festival, it’s an indescribable feeling to have created a community from your music, and even crazier to have the ability bring that community together in a physical place – playing and enjoying music together, drinking together etc. And in a castle of all places. That’s another thing. It wouldn’t be an In Flames festival if it were just happening on a plot of dirt. It’s got to be special so our fans can have the ultimate experience, so we can pay them back for being so great to us for 20 years with an awesome weekend they’ll never forget. We’ve also hand picked the best bands for everyone to enjoy and although we can’t say who’s playing yet, we can promise there will be no disappointments.