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From one glance at the band, you'd be forgiven for shouting "POSER!", "SCENE KIDS", "SHITTY DEATHCORE" and similar insults due to the band's fondness of neck tattoos, stretched ears and straightened fringes. However, you'd be wrong in doing so. Yes they have the look of a Suicide Silence worshipping scene deathcore band, but looks can often be deceiving. They're actually quite heavy modern melodic death metal with some technical elements. There is very few deathcore influences (there's like one breakdown on the whole thing) and the band seem to take as many influences from Decapitated and Necrophagist as they do from At the Gates and The Black Dahlia Murder.
The guitarists manage to play fast technical riffs that manage to stay quite melodic at the same time. No one riff on this album is the same, but at the same time they're quite similar to other rising UK melodeath bands (such as Malefice or Bleed From Within). There are numerous solos to be heard on this album, each as enjoyable as the last. Don't be expecting 2 minute long shredfests. These are short and sweet numbers, usually with Swedish style dual guitar harmonies. The drum work is varied, with concise fills and some double bass. No obvious triggering and no clicky, tacky blast beats. No audible bass, but you'll survive without it.
The vocalist is the only one of two things that could make this band seem -core (the other being the single breakdown). His approach is typical growl/scream formula, however, he has quite a unique sound, instead of that typical vocal fry that every Mitch Lucker worshipper uses, or those inhaled burps that bands like Impending Doom and I Declare War have made famous.
As i've already stated twice, there is one breakdown on the whole thing, on second to last track "In the Face of Absolution". It's not a brilliant breakdown, and reeks of -core, but at least it is just that one used once, as opposed to being repeated every track and played a bit longer each time.
Anyway, the point is this. Despite appearances, this band is pure UK melodic death metal with ever slight -core elements. If you hate on bands for their image and nothing else, then carry on, as that sort of person will never change their mind once they've made it. Anyone who is able to look past a band's image, give it a go. What do you have to lose?