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Formed as a sub-label of Zomba Records by Clive Calder in 1981. Saw a string of success in the 1980s with early hip hop releases, and continued that success in the 1990s with releases by teen pop artists and boy bands like the Backstreet Boys, 'N Sync, and Britney Spears.
The label was shut down by parent label RCA Records in 2011.