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• founded: early 1994
• active: 1991-1993 (as Obscure Plasma Records), 1994-present
• founder/owner: Roberto Mammarella (Monumentum)
Late 1990 Roberto Mammarella (Monumentum) founded an amateurish label called Obscure Plasma Records based in Vanzago, Milano area. After 12 releases (mostly 7" singles) from 1991 to 1993 the label became more professional and was renamed to Avantgarde Music in 1994.
In 1996 the company overtook their sublabel Wounded Love Records (founded 1992) and expanded (more people involved, opening a recordstore in Milano). They became one of the leading metal labels in Italy, releasing bands like Behemoth, Carpathian Forest, Dark Sanctuary, Katatonia, Mayhem, Opera IX, Shining, Taake amongst many others.
In 2011 the label opened its musical direction towards pop-rock (restarting at cat# AV 201).