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The Ultra Violence
https://forum.metal-archives.com/viewtopic.php?f=1&t=95817
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Author:  Oxenkiller [ Sun Jan 06, 2013 3:24 am ]
Post subject:  The Ultra Violence

So Death Angel let Carls Jr, a fucking fast food restaurant, use their song "The Ultra Violence" for a burger commercial? In the immortal words of SNL's Keenan Thompson: WHATSUPWITHDAT?? I dunno, I have heard that copywright laws chage after a song has been out after so many years, and one would hope that Death Angel got paid royalties (guess the need the money, maybe?) but seriously... friggin' Carls Jr?? It's not even like it is GOOD fast food. I was kind of sad to hear this. Makes me feel old or something.

Author:  flexodus [ Sun Jan 06, 2013 3:31 am ]
Post subject:  Re: The Ultra Violence

I had a little head trip when I saw that commercial! Made me think "am I seriously hearing what I think I'm hearing??" I don't think it's anythign to get upset about. It's a catchy intro, and I guess all you can do is be glad we're among the few people who will recognize it.

Author:  Dragunov [ Sun Jan 06, 2013 5:15 am ]
Post subject:  Re: The Ultra Violence

Remember when you heard that Death Angel song on that burger commercial? Remember how mad you were? Good times brah, good times.

Author:  dreadmeat [ Sun Jan 06, 2013 5:19 am ]
Post subject:  Re: The Ultra Violence

we actually have that chain down in new zealand would you believe, i'm yet to visit them or see/hear this ad though.
maybe they could have used cattle decapitation instead...

i think it's cool when there's a bit of metal in an advert that we recognise
is there any 'official' statement on this anywhere?

i remember back in the very early 90's there was an rtr countdown [music show on tv] ad that has some wicked guitar shredding in it, i later found out it was faith no more

Author:  CageTheRagers [ Sun Jan 06, 2013 5:29 am ]
Post subject:  Re: The Ultra Violence



Just dug it up. Strange but true...

Author:  dreadmeat [ Sun Jan 06, 2013 5:32 am ]
Post subject:  Re: The Ultra Violence

turkey burger? ha ha weird.

Author:  Jackoroth [ Sun Jan 06, 2013 5:40 am ]
Post subject:  Re: The Ultra Violence

http://www.youtube.com/watch?v=XRHA2OQiszY
It's like Blood Duster (a local grind band from here) being used in a ad for Reflex paper, even though they are taking the piss.
I guess awful exposure is better than no exposure.

Author:  dreadmeat [ Sun Jan 06, 2013 5:45 am ]
Post subject:  Re: The Ultra Violence

Jackoroth wrote:
http://www.youtube.com/watch?v=XRHA2OQiszY
It's like Blood Duster (a local grind band from here) being used in a ad for Reflex paper, even though they are taking the piss.
I guess awful exposure is better than no exposure.

ha ha! no shit! we had that ad on tv here too, i mustn't have ever noticed the music, or maybe they changed it.
that's one way to shift some units...

Author:  TheUglySoldier [ Sun Jan 06, 2013 7:39 am ]
Post subject:  Re: The Ultra Violence

Oxenkiller wrote:
I dunno, I have heard that copywright laws chage after a song has been out after so many years, and one would hope that Death Angel got paid royalties (guess the need the money, maybe?) but seriously... friggin' Carls Jr??


Well...well yes, they would, that's how these kind of things work. A lot of musicians actually make bread-and-butter from writing jingles.

Death Angel don't necessarily "need" the money, but I'm sure it is welcomed. Heavy music is used in commercials fairly often, sometimes it is made simply for the commercial (I've seen ads with almost-but-not-quite jingles of songs like "Ace of Spades" or "Rock You Like A Hurricane", where some musicians have been hired to record a song like it, and essentially just change it enough). Or you have this awesome ad:

http://www.youtube.com/watch?v=UO1rYr4BXAI

Author:  Seto [ Sun Jan 06, 2013 8:42 am ]
Post subject:  Re: The Ultra Violence

http://www.youtube.com/watch?v=CIgZTr4mIks

This is the best we can do in the UK, I think. Although I recently saw an advert for Blackadder with Van Canto on it. That was surprising.

Author:  novakm [ Sun Jan 06, 2013 9:34 am ]
Post subject:  Re: The Ultra Violence

lol @ people getting mad that this song is used in a commercial.

Metal fans seem to get butthurt that not enough people listen to and know about their music, then they get mad when a large group of people are exposed to their music.

I think it's awesome that that song (rather than a boring one from their post-reunion albums) was chosen.

Author:  ~Guest 282118 [ Sun Jan 06, 2013 11:53 am ]
Post subject:  Re: The Ultra Violence

You're going overboard with this, Oxen. Sure, it's a classic thrash metal song being used as part of a commercial. So what? It's a good song, and it's cool to see underground metal getting this kind of exposure. In fact, seeing people complain about this confuses me.

Author:  ModusOperandi [ Sun Jan 06, 2013 12:43 pm ]
Post subject:  Re: The Ultra Violence

For years a slew of riffs from bands have been sampled or slightly altered if they're more well-known in pop and rap songs for the sake of being kitschy or referential. That's far more egregious to me than something like this.

Author:  ShaolinLambKiller [ Sun Jan 06, 2013 1:10 pm ]
Post subject:  Re: The Ultra Violence

Who really cares? I heard it and before i could say anything my wife was like... that Death Angel? and we rewound it and confirmed it and were.. well good for them. It's no different from when Suffocation did that commercial for the History Channel. few dollars in their pocket, maybe some exposure. I don't see why it's a huge deal to some people getting all pissed off about it. that's more shocking to me.

Author:  SJDJ [ Sun Jan 06, 2013 3:31 pm ]
Post subject:  Re: The Ultra Violence

Ahem

http://www.youtube.com/watch?v=XxIiMA1-W70

Furthermore I don't see how this is a bad thing. If one single kid see a commercial, decide to pick up a guitar and ends up writing a kick ass album cause of it metal as a whole is better. This isn't even counting the exposure and subsequent income generated by it.

1 guy sees the DA commercial, researches the band, finds out there's a show, takes his buddy, at a ticket cost of $20 all of a sudden Death Angel and the 2-3 opening bands have $40 extra dollars in their pocket from tickets alone. This is a good thing.

Edit: Found this in the similar videos. Made me laugh http://www.youtube.com/watch?v=nHdwuaaPkVw

Author:  Oxenkiller [ Sun Jan 06, 2013 4:50 pm ]
Post subject:  Re: The Ultra Violence

well honestly, to clarify, I was more shocked and surprised than really angry about it.

I guess if a band wants to have their music played on a fast food commercial than more power to em. It reminds me of a time I remember being equally surprised about 10 years ago to hear a Flying Saucer Attack (1990s British shoegaze/ambient) song on a Saturn car commercial.

Author:  zzerk [ Sun Jan 06, 2013 5:08 pm ]
Post subject:  Re: The Ultra Violence

We can all not care because that's the cool thing to do but sometimes it's frustrating when some corporation uses a piece of music that you really love or that means a great deal to you to sell their bullshit product.

I'm not opposed to great bands getting exposure and getting out of the murky depths of the underground, but I wish the exposure would come in a better form than background noise for some lame commercial that is otherwise forgettable. Rush's Fly by Night in that Volkswagen ad, for example (not that they need that exposure or money, but their music is extremely important to me). I gotta admit, the ad with Blood Duster is pretty amusing though, and the Suffocation ad is tasteful and actually advertises the band in addition to the programming -- more so than the VW commercial does for Rush. At least the History Channel special isn't just more consumer crap that we don't need.

I often think about how Beethoven would feel if he knew his music is used to sell insurance and every other type of bullshit imaginable. Some of the greatest music anyone has ever written and some cunt with a marketing degree gets to reduce it to advertising. It disgusts me.

Author:  MrMcThrasher II [ Sun Jan 06, 2013 5:28 pm ]
Post subject:  Re: The Ultra Violence

I saw this one on Blabbermouth. It was strange, but hey, it could have been worse. It could have been used in a Burger King commercial. THAT place is disgusting.
Side note, I actually tried the Memphis burger there. It wasn't half bad, but then again what do I know...

Author:  Kveldulfr [ Sun Jan 06, 2013 5:34 pm ]
Post subject:  Re: The Ultra Violence

I don't get how in hell people can frown upon those things, when the music is the same. If they start to make shitty pop music aimed for commercial purposes I could understand, but it's not the case.

Author:  ld50 [ Sun Jan 06, 2013 6:39 pm ]
Post subject:  Re: The Ultra Violence

Bah, who cares; it's amusing. It's not like the thought of being used in a commercial is driving the writing of the music. When that happens, you can think about being upset.

Edit; Sorry, restating what's already been said.

Author:  Zodijackyl [ Sun Jan 06, 2013 7:22 pm ]
Post subject:  Re: The Ultra Violence

Given their choice of music, I'm afraid that those japalenos might be a bit too spicy.

Author:  soul_schizm [ Mon Jan 07, 2013 1:29 am ]
Post subject:  Re: The Ultra Violence

The irony being that Death Angel isn't used for the big mega multi beef monster burger.

No. It's used for the diet light turkey burger.

Author:  DeathRiderDoom [ Mon Jan 07, 2013 2:22 am ]
Post subject:  Re: The Ultra Violence

dreadmeat wrote:
we actually have that chain down in new zealand would you believe, i'm yet to visit them or see/hear this ad though.
maybe they could have used cattle decapitation instead...

i think it's cool when there's a bit of metal in an advert that we recognise
is there any 'official' statement on this anywhere?

i remember back in the very early 90's there was an rtr countdown [music show on tv] ad that has some wicked guitar shredding in it, i later found out it was faith no more
What the FUCK? We have Carls Jr. In New Zealand? I've never heard of this. Do you live in Auckland or something?

Author:  Metal_Detector [ Mon Jan 07, 2013 2:29 am ]
Post subject:  Re: The Ultra Violence

Carl's Jr. is the best fast food here. Easily trumps any of the other cancerous places like Taco Bell and Burger King.

Author:  BastardHead [ Mon Jan 07, 2013 3:37 am ]
Post subject:  Re: The Ultra Violence

This is now the Metal Adverts thread I suppose.

I dare you all to top this when it comes to using metal in a commercial.

Author:  ~Guest 300273 [ Mon Jan 07, 2013 3:50 am ]
Post subject:  Re: The Ultra Violence

Metal_Detector wrote:
Carl's Jr. is the best fast food here. Easily trumps any of the other cancerous places like Taco Bell and Burger King.


Amen to that. Next time I get some CJ's I'll blast out some Death Angel lol

Author:  RacoCooper [ Mon Jan 07, 2013 7:58 am ]
Post subject:  Re: The Ultra Violence

At least they'll be getting some nice royalty checks from this sort of exposure.

Author:  ~Guest 98976 [ Mon Jan 07, 2013 11:32 am ]
Post subject:  Re: The Ultra Violence

That ad is truly amazing.

Author:  Fast_Kill [ Mon Jan 07, 2013 12:26 pm ]
Post subject:  Re: The Ultra Violence

That was cool Bastard, I ll throw one for the fight:

http://www.youtube.com/watch?v=jZLj2CRwYW4

Epic.

Tell me what you think.

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